The Use Flow of Probabilistic Attribution

Features Release FuseClick 0℃

After the iOS14 being updated, the attribution platform is forbidden to store information. The new policy implemented by Apple Inc. in 2021 is to protect user privacy information. Therefore, advertisers cannot obtain the information of users who clicked on the advertisement, especially Click_ID, IP, user_agent. Under this circumstance, Fuseclick has greatly improved the accuracy of probabilistic attribution to provide the most accurate device-level data attribution among the industry.

1. Turn on the Probabilistic Attribution

To use the probability attribution callback docking method, customers can turn on the Probabilistic Attribution switch which is corresponding to the advertiser’s account on the Advertiser-Detail page. The system defaults to turn off the probability attribution method for advertisers, and customers can active it as needed.

Turn on the Probabilistic Attribution

2. Create offer-> Select AF Probabilistic

When creating an Offer and turning on Probabilistic Attribution , the conversion tracking protocol selects the AF Probabilistic method which is suitable for Appsflyer. The corresponding Postback link will adapt to Appsflyer’s advanced privacy mode postback;

Create offer-> Select AF Probabilistic

3. Server Postback URL-Probabilistic

Because advertisers cannot return click_id, the postback link configured to advertisers needs to configure the parameters of OID, AFFID, SUB_AFFID, and TRANID. Based on these returned values, the TID within the system will be figured out and executes the return process.

Examples of Probabilistic Attribution Postback links applicable to Appsflyer:{TID}&aff_id={af_siteid}&oid={af_ad_id}&sub_aff={af_sub_siteid}&tranid=(af_adset_id)

Name Notes
{TID} Transaction ID
{OID} Offer ID
{AFFID} Affiliate ID
{SUB_AFFID} Sub Publisher ID
{TRANID} Adgroup ID

Server Postback URL-Probabilistic

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